How To Succeed In Advertising

I sometimes wonder how I ended up in marketing, given my relative dismissal of all thing ad related.

Advertising, I have been heard to say, doesn't work on me. I am in so many ways an anti-consumer, and proud of it too.

Don't get me wrong - I like ads. Some of them very much. I like clever, witty ads, and can admire them for the artistry they exhibit without actually being drawn into their web, without taking on their subliminal messages of I want, I need, I deserve.

Or at least, that's what I thought.

Until tonight, when stopping as we always do on the way home from karate to get Grace a treat at the store, I ended up buying a bag of M&M's.

And why?

Because it had a picture of Harrison Ford as Indiana Jones on the package.

Yeah, I'm pretty much left scratching my head at that one too.

But the M&M's were tasty.