View From The Glen

Thursday, March 25, 2010

How To Succeed In Advertising

I sometimes wonder how I ended up in marketing, given my relative dismissal of all thing ad related.

Advertising, I have been heard to say, doesn't work on me. I am in so many ways an anti-consumer, and proud of it too.

Don't get me wrong - I like ads. Some of them very much. I like clever, witty ads, and can admire them for the artistry they exhibit without actually being drawn into their web, without taking on their subliminal messages of I want, I need, I deserve.

Or at least, that's what I thought.

Until tonight, when stopping as we always do on the way home from karate to get Grace a treat at the store, I ended up buying a bag of M&M's.

And why?

Because it had a picture of Harrison Ford as Indiana Jones on the package.

Yeah, I'm pretty much left scratching my head at that one too.

But the M&M's were tasty.


Leanne Haines said...

Doesn't surprise me in the least! You've always been a sucker for Indiana Jones!

Denise Nielsen said...

Hmm - I guess the question is, is it Indy? Or Harrison Ford? Because you know, I have a soft spot for Han Solo and Jack Ryan as well.

Leanne Haines said...

Yeah, me too...