I sort of forgot about it again over Christmas, and since I don't have TV and have not seen the Lego ads, have not really been paying attention. Also my youngest tends to be interested in the same sets as her older brother, so I'm not sure I was really aware that there was girly Lego out there.
But today, Melissa posted this on Facebook.
It's a wordle from an advertisement for Lego's girl-marketed sets of all the nouns and adjectives used.
A wordle (an amazing tool I use all the time when teaching and/or editing) takes all the words and arranges them in a visual representation of how often they are used and how important they are. You can learn more about it on the wordle web site.
Maybe there is nothing surprising here. But then she made this one.
This is from a similar ad for the boy-marketed sets.
Side by side, we see this.
Which is very interesting.
Girls decorate, and boys do exciting stuff. Is that really the message we want to be sending?
Marketers can argue (and they do) that they are just responding to a consumer want or need. But I think they also need to accept that their marketing has a lot of clout (and klout!) in society and on our children, and that this consistent kind of gender division sends a strong message.
I don't think it's doing our society any favours. But I'm interested to know what you think.